BestBuy launching prepaid cards for online games
Although some still doubt that free to pay games have a viable business model, this month’s launch of game cards at Bestbuy may change some minds. Reports Virtual Worlds News Stardoll, Meez,...
View ArticleWhy sell branded virtual goods? Advertising or ecommerce revenue?
Yesterday’s WSJ noted that retailers and manufacturers were increasingly selling their branded virtual goods inside virtual worlds: Retailer Kohl’s Corp. this month launched a new line of apparel, but...
View ArticleGame developers on social networks can expect $1.20/mth/Daily Active User
Inside Facebook has a terrific interview with $uperRewards, one of the two major CPA ad networks for social networks (and increasingly outside of social networks as well). [Offerpal is the other major...
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Facebook selling digital gifts at a $35m run rate
In January of this year, we estimated that Facebook was selling digital gifts worth $15m per year. We based this estimate on an analysis of the number of each gift available each week over a 7 week...
View ArticleMMOG nuggets from Austin GDC
Some interesting tidbits about both free to play and subscription MMOGs coming out of the talks at Austin GDC. Min Kim of Nexon says: Not just a Korean thing: “South Korea is still a big market for...
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Consumer confidence is at an all time low – factor this into your 2009 planning.
The Consumer Confidence Index (CCI) measures how optimistic consumers are about the state of the economy. Specifically, it measures how consumers are feeling about: 1. Current business conditions. 2....
View ArticleSocial gaming is a tactic not a category
I’ve been blogging a lot about social games over the past couple of years and have been a big proponent of the space. However, over the last few months I’ve started to question whether social gaming is...
View ArticleNew Media companies should emphasize “media” over “new”
AdAge has a good article today about how AOL has been attacking web publishing where it notes: In the heady days of early 2000, the megamerger of AOL and Time Warner heralded the web-based future of...
View ArticleGaming business models: Freemium beats advertising
Dan Cook has a great post about business models for flash game developers over at Lost Garden. He says: Ads are a really crappy revenue source For a recent game my friend Andre released, 2 million...
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Commerce in the Time of Social
The fabric that underlies the social Internet is essentially a new web where people are the nodes, connected through a social graph. This ubiquitous people to people connection with real identities has...
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